THEME 2013 | RETAILS OF PAKISTAN

Retail interior design has re-launched itself in a big way over the past few years in the country. The growth of this particular industry shows a vertical trend and from seasoned to young architects and interior designers all have left their mark in this burgeoning design industry. ADA in its fifth episode of annual Theme issue dedicated 2013 as the Retails year. The mushrooming growth of shopping plazas, the cultivation of shopping districts, the ever conscious consumer market and the proprietor’s prestige from Karachi to Islamabad have changed the face of Retails throughout the country.

Retail design is primarily a specialized field of interior design with some scope of interior decoration, industrial design, graphic design and ergonomics composed together by architects and interior designers. Retail projects have a short timeline of execution yet with a longer shelf-life hence all aspects of design spatial, electrical, HVAC, operational are factors that have to be woven intelligently and aesthetically.  A retail designer is faced with many challenges; to design a space which invites and entices the consumer to enter, enjoy the thematic experience of the interior which must grasp the consumers interest and entertain visually for them to connect with the space. The success of their designs are not measured by design critics but rather the records of the store which compare amount of foot traffic against the overall productivity. Retail designers have an acute awareness that the store and their designs are the background to the merchandise and are only there to represent and create the best possible environment in which to reflect the merchandise to the target consumer group. (www.wikipedia.com)