Showing posts with label Issue #24. Show all posts


Text: Ar. Pervaiz Vandal

Part I

The purpose of formal education, since its beginnings in India in the Vedic age (ca 2000BCE), was to inculcate holistic thinking about existence in its interaction with Nature and the Unknown. Human inquiry was directed towards understanding the Self with all its physical and psychological layers and the context within which it operated as an integrated, interactive system. In the axial age,[1] (ca 1000-300 BCE) humanity discovered values, which transcended the simple struggle for physical survival. Compassion for others, appreciation and creation of beauty brought pleasures that made life worth the struggle and it was this innate quality that uplifted humans to a level higher than other animals[2].

In Europe, before the industrial revolution, education had no divisions of art or science disciplines; astronomers, mathematicians, physicists could be well versed, in logic, poetry, philosophy and the classical languages, Greek or Latin. Education was transferring of awareness and wisdom; in more advanced cases it meant a deeper knowledge of both the tangible and intangible natural phenomenon. With the advent of large scale production, specialized and trained labor was required.  Slave labor was undoubtedly used earlier to perform unskilled work, but for the first time human beings were reduced to usable skilled man-power through a deliberate process of education and training. The purpose of education began to be linked with production.



Text: Marjorie Husain
Visuals: Courtesy Chawkandi Art

In a recent exhibition of the veteran artist Tasadaq Sohail’s paintings mounted at the Chawkandi Art gallery, the artist led the viewer to wondrous vistas with exotic birds, and flowers introducing his story. The textured brush strokes, palette-knife and the artist’s frotting technique created landscapes of golden grass in the sun dappled scenario of optimism. Though glimpses of misshapen figures wearing the authority of pointed hats are seen drawing together in groups, there are also glimpses of the woodland nymphs symbolizing innocence and joy. Parrots, traditionally the story tellers of folk lore, are in evidence though each of the artist’s paintings invites the viewer’s own interpretation. In the landscapes of the painter strange creatures, gorgeous birds, luminous forms and goblins of the psyche are found. Sohail’s paintings create narratives of sly and perceptive irony, symbolizing everyman’s secret thoughts, dreams and often unspoken fears.



Retail interior design has re-launched itself in a big way over the past few years in the country. The growth of this particular industry shows a vertical trend and from seasoned to young architects and interior designers all have left their mark in this burgeoning design industry. ADA in its fifth episode of annual Theme issue dedicated 2013 as the Retails year. The mushrooming growth of shopping plazas, the cultivation of shopping districts, the ever conscious consumer market and the proprietor’s prestige from Karachi to Islamabad have changed the face of Retails throughout the country.
Retail design is primarily a specialized field of interior design with some scope of interior decoration, industrial design, graphic design and ergonomics composed together by architects and interior designers. Retail projects have a short timeline of execution yet with a longer shelf-life hence all aspects of design spatial, electrical, HVAC, operational are factors that have to be woven intelligently and aesthetically.  A retail designer is faced with many challenges; to design a space which invites and entices the consumer to enter, enjoy the thematic experience of the interior which must grasp the consumers interest and entertain visually for them to connect with the space. The success of their designs are not measured by design critics but rather the records of the store which compare amount of foot traffic against the overall productivity. Retail designers have an acute awareness that the store and their designs are the background to the merchandise and are only there to represent and create the best possible environment in which to reflect the merchandise to the target consumer group. (www.wikipedia.com)

   
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